"Here's a stat that should make every small business owner sit up: 76% of people who perform a local search on their smartphone visit a business within 24 hours, and 28% of those visits result in a purchase. That means when a customer searches for "best coffee near me" or "emergency plumber downtown," the decision is often made in minutes - not days."
"Now add another layer: artificial intelligence. Once locked behind enterprise paywalls, AI is now available to every entrepreneur. From creating content and optimizing ads to automating customer support, AI is the great equalizer. When you combine local marketing (reaching the right people in the right place) with AI automation, you create a formula that allows small businesses to compete and, in many cases, outperform big brands."
"Consumers trust businesses that feel close to them. Local intent is powerful because it connects need with immediacy: 46% of all Google searches have local intent 50% of local searches on mobile lead to a store visit within one day Nearly 90% of consumers use the internet to find local businesses every month That's not a fluke; it's a behavior shift. Customers don't just want the cheapest or most famous option; they want the option that's closest, fastest and most relevant."
Mobile local searches convert quickly: 76% of smartphone local-search users visit a business within 24 hours and 28% of those visits lead to purchase. Local intent drives behavior: 46% of Google searches have local intent, 50% of mobile local searches lead to store visits within a day, and nearly 90% of consumers use the internet monthly to find local businesses. Consumers prioritize proximity, speed and relevance over fame or price. Widely available AI enables content creation, ad optimization and customer support automation, allowing small businesses to compete in real time and capture nearby demand.
Read at Entrepreneur
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