"We believe that by having a strong content marketing strategy we will be able to maximise our resources and drive efficiencies to not create any waste,"
"We're certainly not short of content but we are overloaded with stories that want to be told and a strategy for content will help us to understand what we should be telling which audiences, when and where."
"Our three biggest priorities are launching a new intelligent website, launching a universal outreach campaign and launching a brand awareness campaign."
The Prince's Trust plans a content-led marketing overhaul that includes a new intelligent website and two campaigns to better reach young people. One campaign will promote enterprise and entrepreneurship, supported by RBS, to engage those who have not previously considered starting a business. A universal outreach campaign aims to expand reach among difficult-to-reach youth, while a brand awareness campaign will raise overall visibility. The strategy intends to prioritize and sequence storytelling to maximize resources, reduce waste, and improve targeting. Membership of the Content Marketing Association as its first brand member aims to enable editorial approaches and partnerships with content agencies.
Read at The Drum
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