Today's Secret Influencers: People Going Solo in Public Life
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Today's Secret Influencers: People Going Solo in Public Life
"The worry that other people will judge you harshly if you are out on your own has not held up to scrutiny either. There's no need for people who are alone in public to feel self-conscious. In fact, maybe they should feel proud. They have a power that has gone undocumented until now: Other people find their reviews of their experiences to be more helpful and more influential."
"Going out and about on your own is not so unusual these days. More and more people are dining alone, going to movie theaters or museums on their own, and traveling solo. Social scientists have wondered what that's really like and the results of their research are reassuring. Studies have debunked people's fears about appearing solo in public life, showing, for example, that people often enjoy their solo experiences as much as their experiences with others."
Solo outings such as dining, museum visits, movies, and travel are increasingly common. People who go out alone often enjoy their experiences as much as those who go with others. Concerns about negative judgment for being alone in public are generally unsupported. Observers tend to view solo reviewers as more focused on the experience, which increases perceived credibility and helpfulness of their recommendations. TripAdvisor entries that indicate the reviewer was alone receive more 'helpful' votes from other users. Businesses that serve diners, travelers, and other consumers should consider improving service and recognition for solo customers.
Read at Psychology Today
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