"What began in 2017 as a fun viral series has grown into a culinary kingmaker, with Portnoy's verdict capable of making - or breaking - shop overnight. That phenomenon has expanded into a live event, the One Bite Pizza Fest, which marked its third anniversary in New York on Saturday, September 13, drawing 10,000 fans to sample pies from more than 40 of the world's most iconic pizzerias - all hand-picked by Portnoy himself."
"The event reflects a bigger shift in digital media: turning online content into live experiences. Barstool has been at the forefront, building events around its podcasts - from the Call Her Daddy "Unwell Tour" to the Chicklets Cup for Spittin' Chicklets. At first, it might seem counterintuitive for a digitally native brand to double down on in-person programming. In reality, it's become both a core part of Barstool's content strategy and a key performance indicator of its success."
Dave Portnoy founded Barstool Sports and became widely known for One Bite Pizza Reviews on YouTube, rating pizzerias on a strict 1-10 scale. The series began in 2017 and evolved into a powerful influencer force, with Portnoy's ratings able to make or break shops overnight. One Bite Pizza Fest became a live event attracting 10,000 fans and over 40 iconic pizzerias hand-picked by Portnoy. Barstool has turned online content into paid in-person experiences, making live programming a core content strategy and success metric. Major brands sponsor the festival, finding high engagement and community activation.
Read at Entrepreneur
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