'A guessing game': Tariffs leave brands like Bogg Bag scrambling to navigate supply chain shakeups
Briefly

President Trump's tariffs on imports from China, soaring to 145%, are causing significant challenges for brands like Bogg Bag. CEO Kimberly Vaccarella, who has previously navigated economic downturns and supply chain crises, is grappling with the unpredictability brought by these tariffs. To mitigate risks, she is considering moving some production from China to Vietnam. Business stability is further threatened by ambiguous tariff changes, leaving businesses in a constant state of uncertainty as they strategize to maintain their supply chains amidst changing economic conditions.
"This is just something I don't think, certainly I haven't seen, and I'm sure a lot of business owners will never see in their lifetime, hopefully."
"It's a guessing game every day."
Read at Digiday
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