AI and SEO: What AI means for the future of SEO [Expert Tips & Interview]

"AI changed consumer search behavior, so search engines adopted AI-powered features, and now marketers are turning to new strategies to appeal to AI, while also using AI to expedite and enhance optimization. It was all a chain reaction, really."

"GWI actually found that 31% of Gen Zers already prefer using AI platforms or chatbots to find information online, while research from Semrush predicts that LLM traffic will pass traditional Google search by the end of 2027."

"According to McKinsey, half of Google's results already have AI-powered results, and trends predict that number to hit 75% by 2028."

Artificial intelligence is reshaping SEO and search behavior across multiple dimensions. ChatGPT's public launch three years ago made advanced AI accessible to consumers and marketers alike, with predictions that 75% of Google results will feature AI-powered elements by 2028. Consumer search patterns are shifting dramatically, with Gen Z increasingly preferring AI chatbots and voice assistants over traditional search engines. Research indicates that LLM traffic may surpass Google search by 2027, and 79% of AI search users report better experiences than traditional search. This transformation creates a chain reaction: AI changes consumer behavior, search engines adopt AI features, and marketers must develop new strategies to optimize for AI while using AI tools to enhance their SEO efforts.

Read at Hubspot