"I've always positioned Noise Digital as sort of a data consulting company that activates data on behalf of our clients. So we're a performance media mixed with a data and technology consulting arm. My vision is to integrate the Noise Digital team and the CSA team together to sort of coalesce around a North American vision for how we approach data technology consulting."
"Then we have a data science and measurement service stream, which is self-explanatory. It provides measurement services and modeling. The new wing for CSA in the US is in technology development. So this revolves around actually building tech and tools on top of existing ecosystems and then integrating systems for our clients. Recently, we've been building out AI agents on behalf of our clients, too."
Trevor Carr was appointed Head of CSA, Havas Media Network's technology, data and analytics consultancy arm in North America while remaining CEO of Noise Digital. Noise Digital functions as a data consulting and performance media firm that activates client data and provides technology consulting. Carr intends to integrate the Noise and CSA teams around a North American data technology consulting vision. CSA's four pillars include technology consulting on enterprise tech, ad tech and analytics; data science and measurement with modeling; technology development building tools and AI agents; and a health specialty serving pharma and modern wellness with personalized marketing analytics.
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