Big Voodoo jumps feet first into 21st-century marketing with AI 'spokespeople'

"EASTHAMPTON - When the creative team at Big Voodoo Interactive wants an advertising spokesperson to speak a different language, change its accent, darken its complexion or swap genders, it's as simple as a few clicks on a computer. The Easthampton marketing firm - which touts itself as a leading digital agency for law firms - has struck a partnership with TikTok and is using "spokespeople" made with artificial intelligence now more than ever."

""The technology wasn't where it needed to be. We weren't going to put out something that was glitchy or didn't sound natural," said Megan Sheldon, managing director of operational services at Big Voodoo. "It's come a long way, and when you're scrolling through a platform like TikTok, it's not blatantly obvious this is an AI influencer. It looks and sounds human, and we're confident in how it performs," she told The Republican."

"While anyone can create content and post it for free on TikTok, Big Voodoo has struck a formal partnership that gives the firm broader and deeper access to the platform, its audience and experts. The revenue-sharing portion of the deal is confidential, but the agreement gives the Easthampton firm direct access to TikTok experts, who help with strategy and expanding Big Voodoo's audience beyond what non-partners can achieve. The platform also shares analytical information that helps inform and improve its future campaigns."

Big Voodoo Interactive uses AI-generated spokespeople to alter language, accent, complexion, or gender in advertisements with only a few clicks. The firm pairs AI spokespeople with real celebrities and clients in digital campaigns. A formal partnership with TikTok provides broader platform access, audience expansion, expert support and confidential revenue-sharing terms, plus analytics to inform future campaigns. Early AI influencers lacked realism, but the technology improved until generated figures appear human and perform credibly on short-form platforms. TikTok appeals for reaching younger adults in their 20s and 30s, and the firm targets that demographic through tailored digital strategies.

Read at masslive