"At the height of its popularity it saw over 9 .6 million downloads of the app in February 2021. Building upon previous, less sophisticated audio chatrooms, Clubhouse offered opt-in audio spaces with various levels of privacy. But, it's faced questions on what its future holds. In August, Clubhouse saw about 1.7 million global installs, down 35% month over month from about 2.6 million in July according to TechCrunch. Currently, the average Clubhouse user spends 70 minutes a day on the platform."
"The first one is universal search ... it's been a little crazy that we haven't had it. And what's exciting about search is now you can type anything in topic, ideas, in search, and it pulls up real-time events, the rooms that are live in the moment. The reason that's exciting is because I think one of the best use cases I've seen for Clubhouse is just how it's a place where people come to have conversations about the things that are happening in the world."
Social audio platforms recreate in-person conversations for the digital age, offering audio interactions that are more intimate than text and less polished than video. Clubhouse rose rapidly during the Covid-19 pandemic, peaking with over 9 .6 million downloads in February 2021 and offering opt-in audio spaces with varying levels of privacy. Installs later declined to about 1.7 million in August, while the average user spends roughly 70 minutes per day on the platform. Competitors including Discord and Twitter Spaces are investing in the format. Clubhouse is adding features such as universal search to surface real-time events and improve discovery and sharing. The intimacy and relative newness of social audio create challenges for brands seeking to reach audiences.
Read at The Drum
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