"YouTube has unveiled plans to introduce genre‑based subscription packages for its YouTube TV service in the US early next year, underscoring the platform's growth in the pay‑television market and its clear tilt towards sports enthusiasts. The forthcoming "YouTube TV Plans" will comprise more than ten themed bundles, with a dedicated sports package featuring heavyweight channels such as ESPN, FS1 and NBC Sports Network."
"Pinterest has announced an agreement to acquire tvScientific, in a deal that marks a significant expansion of its advertising capabilities. The move will allow Pinterest to merge its audience signals with a CTV engine, giving marketers the ability to measure the impact of television on performance campaigns for the first time. By integrating tvScientific's outcome‑based CTV technology with its Performance+ suite, Pinterest aims to offer advertisers measurable, performance‑driven campaigns across multiple screens, supported by AI optimisation and deterministic attribution."
YouTube will introduce genre-based YouTube TV subscription bundles in the US early next year, including a sports bundle carrying channels such as ESPN, FS1 and NBC Sports Network. YouTube is expanding Shorts advertising features by enabling viewers to comment on Shorts ads, allowing creators to embed links to brand websites within sponsored content, and broadening ad placement options across the platform. Pinterest will acquire tvScientific to combine audience signals with a CTV engine and integrate outcome-based CTV technology into its Performance+ suite for measurable, AI-optimized, deterministic attribution across screens. Meta is reportedly incorporating Alibaba's Qwen into its 'Avocado' model.
Read at Exchangewire
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