"We're delighted to have someone of Charlie's experience and know-how join the team at such a key chapter in the Fifty story. His track record of turning emerging technologies into real business growth, combined with a deep understanding of audience intelligence, will be invaluable as we scale globally and continue to deliver measurable impact for our clients."
"Fifty helps brands and agencies grow by turning proprietary, brand-specific audience intelligence into smarter, faster media strategy, planning and activation that drives measurable results."
"Firebrace brings a proven track record of driving commercial growth and closing high-value deals with senior stakeholders. Most recently, as head of strategy and partnerships at AudienceScan, he closed $2m+ (£1.5m) in paid campaigns within the business's first year."
Charlie Firebrace has been appointed as the new growth director at Fifty, bringing nearly two decades of experience in B2B revenue growth across various technology platforms. He will work with the growth leadership team to execute Fifty's commercial strategy, support client growth initiatives, and develop strategic partnerships. Firebrace's expertise in audience intelligence and emerging technologies will be crucial for Fifty's global scaling efforts. The company focuses on transforming audience intelligence into effective media strategies for clients like England Rugby and Formula E.
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