E.l.f. Beauty's recent acquisition of Hailey Bieber's skincare brand, Rhode, for $1 billion has shown impressive results, generating $20 million in media impact value within just 48 hours of the announcement. This acquisition marks a significant milestone for E.l.f., reflecting their strategy in supporting founder-led brands. Additionally, Rhode's new advertising campaign, featuring Harris Dickinson as the first male ambassador, showcases the brand's aim to enter the male skincare market. Bieber praised E.l.f. for its alignment with her vision, emphasizing the importance of community-building in her brand's future growth.
The acquisition of Hailey Bieber's Rhode by E.l.f. Beauty generated $20 million in media impact value within 48 hours, reflecting its significant marketing success.
Bieber described her partnership with E.l.f. as supportive of founder-led visions, acknowledging the emotionally challenging process of selling her brand.
Rhode's new campaign featuring Harris Dickinson as its first male ambassador garnered $1.1 million in media impact value in just two days, marking a strategic brand expansion.
Bieber expressed her enthusiasm for featuring a male face in the campaign, believing in the synergy between Dickinson's work and Rhode’s vision.
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