Happydemics Appoints New VP of Sales in APAC

"Advertising measurement platform Happydemics today (9th September, 2025) announced the appointment of Baptiste Graffin as VP of sales in APAC, tasked with spearheading the company's growth across the region from its new base of operations in Singapore. Graffin is a media expert with over 12 years of experience in the industry, including eight years scaling businesses and building teams across the APAC region. With a strong track record of launching innovative ad tech solutions, Graffin joins Happydemics to help capture the growth opportunity in the APAC region."

"Happydemics is working to establish a universal standard for measuring brand impact across media channels with its brand lift solution. By focusing on how advertising shapes audience perceptions, recall and intent, it links campaign activity to business outcomes and helps advertisers optimise their media mix while also helping established players integrate brand lift into their offering and generate new revenue through a simple, automated approach. The brand lift solution works across CTV, DOOH, display, audio & more, delivering performance comparable against industry standards and backed by robust benchmarks derived from over 2,500 advertiser campaigns globally."

Baptiste Graffin has been appointed VP of Sales APAC at Happydemics and will be based in Singapore to lead regional expansion. Graffin brings over 12 years of media industry experience, including eight years scaling businesses and building teams across APAC, and a track record of launching ad tech solutions. Happydemics already serves clients such as The Trade Desk, Uber, Teads, Publicis and GroupM in the region, and Graffin will build a dedicated regional team to support new and existing customers. The Singapore hub will advance a scalable, universal brand lift measurement across CTV, DOOH, display and audio, backed by benchmarks from over 2,500 campaigns.

Read at Exchangewire