"Shoppable Ad Storefronts, consisting of Instant Shoppables and Branded Stores, is a technology which enables real e-commerce experiences within the mobile ads itself, tailored to the audience."
"According to a 2021 study by Bain, e-commerce share of GMV in Southeast Asia almost doubled over the last 12 months, overtaking India."
"Through this partnership, InMobi and iPrice aim to bring more engaging, relevant, and actionable ad experiences to consumers to address challenges such as seller authenticity and price comparisons."
"The Shoppable Ad Storefronts from InMobi and iPrice create instant destinations for brands to guide consumers along their path-to-purchase and deliver a seamless shopping experience."
InMobi has partnered with iPrice Group to introduce Personalized Shoppable Ad Storefronts aimed at enhancing the online shopping experience for millions in Southeast Asia. This technology allows brands to create engaging mobile ads that facilitate real e-commerce experiences. iPrice Group, a leading online shopping companion, provides insights and access to quality audience segments. The partnership addresses challenges faced by online shoppers, such as seller authenticity and price comparisons, by delivering relevant and actionable ad experiences.
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