The Trade Desk has demonstrated exceptional long-term performance, returning over 2,300% since its IPO in 2016. However, despite this impressive growth, the stock has recently fallen 40% from its peak, prompting investors to evaluate its future. The advertising industry is rapidly shifting from traditional channels to digital platforms, where The Trade Desk thrives by providing companies with technology to purchase and target ads. The company competes against major tech giants like Google and Facebook that dominate the market but also presents alternative opportunities for advertisers in a transforming landscape.
Stock prices can do irrational things from day to day, or even for a few years. But if you look at more extended periods, you'll see that the market is pretty good at sniffing out winning and losing companies.
Despite its long-term performance, The Trade Desk is down over 40% from its high. Is the stock still a long-term winner?
Advertising has been around forever, and for a good reason: It works. But an age-old industry is evolving. Advertising dollars are steadily shifting from newspapers, magazines, and broadcast television to the internet.
As big and powerful as these walled gardens are, there are other opportunities in the digital advertising market -- in connected TV, online video, websites, smartphone apps, mobile web browsers, and internet audio.
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