"Vudoo, a global provider of commerce media technology, and Kargo, a leader in delivering breakthrough omnichannel ad solutions across premium publishers for global brands, have announced a strategic partnership that makes scalable, shoppable advertising experiences accessible across leading digital environments. The alliance represents a key moment in the evolution of commerce media, shifting it from early innovation to a core, full-funnel capability for brands and agencies."
"By integrating Vudoo's commerce media technology into Kargo's premium advertising exchange advertisers can now deploy high-impact creative that not only captures attention but drives measurable action and conversion. Kargo's AI-powered ad formats span display, CTV, video, mobile, and social, delivering omnichannel reach and precision targeting across premium, brand-safe environments. Its cookie-less, privacy-first solutions allow brands to connect with consumers safely and effectively, maximising engagement and impact."
"This collaboration gives agencies and advertisers an efficient way to launch, measure, and optimise commerce-enabled campaigns, making every Kargo ad format shoppable, bridging the long-standing gap between brand-building and performance marketing, while leveraging Kargo's unique ability to combine creativity, scale, premium inventory, and precision targeting Cam Dinnie, COO, Kargo APAC, said: "Our partnership with Vudoo allows Kargo to extend premium creative, advanced targeting, and brand-safe inventory into scalable"
Vudoo and Kargo have formed a strategic partnership to deliver scalable shoppable advertising across leading digital, premium publisher environments. Integration of Vudoo's commerce media technology into Kargo's premium advertising exchange enables advertisers to deploy interactive, shoppable ad formats that drive attention, measurable action, and conversion. Kargo’s AI-powered ad formats span display, CTV, video, mobile, and social, providing omnichannel reach, precision targeting, and cookie-less, privacy-first solutions. Advertisers can traffic campaigns through Kargo as usual and simply select Vudoo's commerce solutions to add shoppable capability. Agencies gain streamlined tools to launch, measure, and optimize commerce-enabled campaigns, uniting brand-building with performance.
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