"When you lose against someone's pitches too many times, you have to figure a way to hire them,"
"During her time at R/GA, I had a chance to compete against her, and she was just an amazing force, the way she invigorated her team. She understands where and how to grow strategic relationships."
"CMOS want these deep experts who understand their category, who understand their problem, and who understand the specific growth levers that matter. But at the same time, they don't want this chaos. Brands are consolidating rosters, but they really are increasing spend on partners who can integrate brand, media, commerce, AI and technology into a single system."
Robyn Freye joins CourtAvenue as president and chief growth officer after serving as Stagwell chief growth officer and helping win clients such as Qualcomm and Expedia. CourtAvenue competed against Freye in multiple pitches and hired her to strengthen growth capabilities and strategic relationships. Freye will focus on integrating CourtAvenue’s assets, including social agency Modifly, Ukrainian bot firm BotsCrew, and several AI tools and platforms. The market is shifting away from generalist networks toward specialty partners that offer deep category expertise, while brands consolidate rosters and increase investment in partners able to integrate brand, media, commerce, AI, and technology into unified systems.
Read at Digiday
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