Meta is pursuing legal action against the Hong Kong-based company behind CrushAI, which allows users to create sexually explicit deepfakes. The lawsuit claims that this firm, Joy Timeline HK Limited, established a network of business accounts to run over 87,000 ads that violated Meta's advertising policies. These ads included misleading captions encouraging users to upload personal photos for nudifying purposes. This lawsuit is part of Meta's broader strategy to address issues surrounding non-consensual deepfakes amid growing scrutiny of tech platforms regarding such content creation.
Meta is suing Joy Timeline HK Limited, maker of CrushAI, for circumventing ad rules to promote a platform creating non-consensual sexually explicit deepfakes.
The ongoing lawsuit is part of Meta's broader initiative to combat 'nudifying' apps that exploit personal photos for generating nude images without consent.
As of February, CrushAI had run over 87,000 violating ads on Meta platforms, prompting the company to seek legal action against Joy Timeline HK Limited.
The lawsuit highlights the increasing pressure on tech platforms to tackle non-consensual explicit deepfakes, as AI technologies simplify their creation and distribution.
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