Meta is taking a stronger stance against nonconsensual intimate image generation by filing a lawsuit in Hong Kong against Crush AI, which is known for AI deepfake services. This action aims to hold parent company Joy Timeline HK accountable for bypassing Meta's ad review processes to promote their app. Meta's previous inaction on the issue has drawn criticism, as many unwanted ads featuring explicit content have proliferated on its platforms. With stricter regulations emerging, including the newly signed Take It Down Act, victims of such abuses continue to seek justice and accountability in the tech industry.
This legal action underscores both the seriousness with which we take this abuse and our commitment to doing all we can to protect our community from it.
Meta has previously been under fire for failing to curb nudify apps from advertising on its platform, including allowing ads featuring explicit deepfake images of celebrities.
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