"Unlike our traditional video view objective, which optimizes for shorter, 2-second views, 6-second Engaged Video Views goes deeper. It's a new, optimized billing and delivery option that ensures your video ads are shown to users who are likely to watch to completion or for at least 6 seconds. This is all about maximizing meaningful interactions and ensuring your ad spend is driving real results."
"Reddit says that, in its initial testing, video marketers saw a 130% increase in view-through rate (VTR), and a 71% rise in video completion."
6-second Engaged Video Views is an optimized billing and delivery option that targets users likely to watch ads to completion or for at least six seconds. The objective shifts focus from short, 2-second views toward more meaningful interactions and completed views. The optimization ensures ad delivery and billing prioritize placements with higher engagement potential, aiming to drive real performance improvements and more efficient ad spend. Initial testing showed substantial uplifts in performance metrics, including a 130% increase in view-through rate and a 71% rise in video completion, demonstrating stronger viewer engagement.
Read at Social Media Today
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