"Reddit on Wednesday launched a set of free tools for publishers to track their article performance and receive suggestions on where to share their stories within the site's communities. The new features are launching as a part of Reddit Pro, a suite of business tools it debuted last year to help organizations grow their presence on the platform. There are three key tools being added under the Links tab in Reddit Pro."
"These include article insights to see where stories have been shared and stats related to them, including views, upvotes, and clicks. Publishers can also sync their RSS feeds to Reddit Pro and then use the dashboards to share articles. For distribution, Reddit will use AI to suggest communities where articles could be shared. Reddit said that it has been alpha testing the publisher product with publications like The Atlantic, The Hill, NBC News, and The Associated Press."
"The company is also improving the news-reading experience on the consumer side. Right now, when you click on a link, Reddit opens it through an in-app browser. If you want to post comments in the original thread, you have to close the story. The company is making it easier to open a link in such a way that you only have to swipe up to read or post comments."
Reddit launched free publisher tools within Reddit Pro to help organizations track article performance, view sharing locations, and monitor metrics like views, upvotes, and clicks. Publishers can sync RSS feeds to Reddit Pro and use dashboards to share content while Reddit’s AI suggests relevant communities for distribution. Alpha testing involved outlets such as The Atlantic, The Hill, NBC News, and The Associated Press, and a beta invitation is open to additional publishers. Reddit is also improving the consumer news-reading experience by enabling easier access to comments via a swipe-up gesture in the in-app browser and replacing subreddit member counts with seven-day visitor and contribution figures.
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