"The Brand Visibility Framework introduces 'Agentic Search Optimisation' as a new operational discipline, utilizing a database of over 213 million large language model prompts to analyze brand discussions and visibility."
"With organic click-through rates dropping 61% on queries featuring AI Overviews, the framework addresses the urgent need for brands to understand their presence in an evolving digital landscape."
"Gartner's prediction of a 25% decline in traditional search engine volume by 2026 highlights the significant impact of AI chatbots and virtual agents on search behavior."
Semrush introduced a Brand Visibility Framework at Adobe Summit, featuring 'Agentic Search Optimisation' to assess brand visibility across AI-generated answers and traditional search. The framework utilizes data from 213 million LLM prompts, revealing that 62% of brands are invisible to generative AI. Organic click-through rates have dropped significantly, with predictions indicating a 25% decline in traditional search volume by 2026. Semrush's AI product revenue has surged to $38 million ARR, coinciding with its $1.9 billion acquisition by Adobe, positioning it as a key player in Adobe's marketing stack.
Read at TNW | Artificial-Intelligence
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