According to a January 2025 study by Comscore, US adults spend significantly more time on Spotify (over 32.3 hours monthly) compared to Amazon Music (3.5 hours) and Apple Music (less than an hour). This highlights Spotify's dominance in the digital audio landscape. Additionally, EMARKETER forecasts that podcast revenues will exceed $1 billion by 2026, and Spotify's ad revenue from non-podcast media is expected to reach over $1 billion in 2025. This data offers marketers vital insights into consumer preferences, enabling effective strategy alignment with digital audio growth.
US adults dedicate over 32.3 hours per month to Spotify, vastly outpacing their engagement with Amazon Music at 3.5 hours, and under an hour for Apple Music, demonstrating Spotify's dominance in the audio streaming market.
Podcasts are projected to drive tremendous growth for creators with revenues exceeding $1 billion expected by 2026, highlighting a lucrative opportunity within the digital audio sector.
Spotify's advertising revenue is anticipated to exceed $1 billion for non-podcast media in 2025, showcasing the platform’s expanding role in the digital advertising landscape.
The data provided by Comscore to EMARKETER reveals key insights into digital audio trends, allowing marketers to better align their strategies with US adult preferences.
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