"IBM's " 2025 Cost of a Data Breach Report " found that 13% of organizations experienced AI-related breaches - and 97% of those lacked proper access controls. With the average breach now costing $4.44 million, ungoverned AI systems are becoming a leading source of enterprise risk. Marketing is particularly vulnerable. Teams are deploying new AI capabilities to accelerate campaigns, automate content creation and personalize at scale, often faster than enterprise governance frameworks can keep up."
"Consider this familiar scenario. A campaign manager, who is under pressure to deliver personalized emails, discovers a new AI tool that can generate high-converting copy in minutes. Without IT's approval, they upload customer data into the tool. In that moment, they've opened an attack surface that security teams don't see. Innovation without oversight leaves your organization exposed. Shadow AI, the unauthorized use of AI tools, creates inefficiencies and hidden vulnerabilities in your martech stack."
Marketing adopts AI faster than other functions, creating governance and security gaps that raise enterprise risk. IBM's 2025 Cost of a Data Breach Report found 13% of organizations experienced AI-related breaches and 97% of those lacked proper access controls, with average breach costs at $4.44 million. Shadow AI—unauthorized use of AI tools—expands attack surfaces when marketers upload customer data to unvetted systems, exposing PII, campaign performance data, and proprietary creative assets. Organizations with high levels of shadow AI faced average breach costs of $4.74 million, $670,000 higher than peers. MOps must implement governance, access controls, and vetting to reduce risk.
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