The Washington Post's Arc XP adds TollBit to help publishers make money from AI bot traffic
Briefly

The Washington Post's Arc XP adds TollBit to help publishers make money from AI bot traffic
"Arc XP customers will be able to use TollBit's tools to monitor and control which bots are crawling their sites for content, as well as monetize the scraping they do allow by redirecting AI bots to TollBit's paywall that charges for crawling."
"Dozens of our customers have been asking for this. Our customers started coming to us with a high demand around bot monetization, bot blocking, bot management and we have a couple services already - but none of them had the magic sauce of TollBit, really bringing that monetization market."
"According to TollBit's latest 'State of the Bots' report, AI bot scraping in the second half of 2025 grew 29 percent from Q2 to Q3, and 20 percent from Q3 to Q4 in 2025."
"Arc XP's CDN saw a 300% year-over-year increase in AI bot traffic, indicating a significant challenge for publishers in managing this surge."
Arc XP has partnered with TollBit to assist publishers in monetizing AI bot traffic and managing scrapers. This integration simplifies the process for mid and smaller publishers lacking resources. Customers can monitor bot activity and redirect AI bots to a paywall for monetization. The demand for bot management has increased significantly, with a notable rise in AI bot traffic reported. TollBit's tools aim to address these challenges and provide a streamlined solution for publishers.
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