Sounder, a Triton Digital subsidiary, has announced its multilingual expansion to support podcast creators worldwide. With the launch of its Audio Data Cloud, it originally focused on English-language tools for transcription and monetization. Facing the challenge of replicating their English ASR system across multiple languages, Triton decided to partner with Whisper ai. This strategic move allows them to provide advanced audio data solutions to non-English markets, aiming to enhance brand suitability and contextual advertising across their platform in over 80 countries.
Triton Digital faces a significant challenge in expanding Sounder internationally but is excited about the potential of making brand suitability and contextual advertising more accessible.
To support multilingual podcast creators, Triton partnered with Whisper ai to enhance their audio transcription and analysis capabilities, overcoming challenges of scaling to new languages.
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