Unlist, created by Dallas real estate professionals Brian Pienciak and Kyle Brinkley, matches licensed real estate agents with off-market properties based on buyers' specifications. The app, likened to a dating platform for real estate, allows agents to input buyer criteria and receive notifications about potential matches. Unlike typical home search platforms, users don't search the Unlist database; they only get alerts for listings that fit their buyer profiles. Initially launched in the Dallas-Fort Worth area, the founders plan to expand after establishing a solid user base locally.
Unlist can be seen as a dating app for real estate, where agents match buyers with off-market properties based on specific needs and criteria.
The co-founders emphasize creating a core user group in DFW before scaling, ensuring they understand the platform's value over rapid expansion.
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