"This week, I covered the ongoing Google August 2025 spam update and how it heated up this week. Google got into hot water over saying the web is rapidly declining. Google AI Mode also said AI Mode would be the default, and then backtracked on that statement as well. Google AI Mode expanded beyond the English language. Google is showing AI Mode in the search suggestions autocomplete."
"Google released an update to the search quality raters guidelines. Google Search Console dropped reporting on six structured data types. Google's John Mueller recommends using a traditional TLD, even if it includes hyphens. Google Ads rolls out AI Max to all, adds new ad features, Merchant Center updates, and asset studio AI improvements. Google Ads tests promotion mode, campaign total b budget and more."
Google deployed an August 2025 spam update that intensified during the week. Google AI Mode expanded beyond English, appeared in autocomplete suggestions, and briefly was described as a default before the claim was retracted. Search quality raters guidelines received an update and Search Console stopped reporting on six structured data types. John Mueller recommended using traditional TLDs even with hyphens. Google Ads rolled out AI Max broadly, added ad features, Merchant Center and asset studio AI improvements, and introduced new metrics and experiments such as promotion mode and combined campaign budgets. The EU fined Google $3.5 billion and ordered an ad tech divestiture.
Read at Search Engine Roundtable
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