"For creatives (or indeed strategists, planners, and just about anyone else), relationships with pieces of software can run deep - for our anonymous correspondent, it may not have been a dealbreaker, but for many, preventing access to their chosen tools would be close. So, what are those pieces of software and other essential personal crutches that adland's best and brightest would only let go with deep claw marks? We asked them..."
"It's really important to consider the experience of people with neurodiversity. It can be hard moving from one system to another for everyone, but for someone with dyslexia (like me), the experience can feel like a bad acid trip, like your eyes are popping out of your sockets and you suddenly can't do the basics of 'send' and 'receive' any more."
Top marketers identify software, systems and personal crutches they cannot relinquish. An agency merger prompted a forced migration from Google Workspace to Microsoft, including PowerPoint, creating friction for staff. Creatives, strategists and planners often form deep working relationships with favored tools. System changes can be especially destabilizing for people with neurodiversity; dyslexia can make interface changes feel overwhelming and impair basic reading and communication tasks. One executive producer described leaving a previous role because of an unmanageable system switch and later learning to request support. Another executive relies on AI copilots for workplace summarization and personal tasks like gardening.
Read at The Drum
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