"Jessica Reed Kraus likes to talk about the power of gossip and "quality conspiracy." The Substack and Instagram star, who writes under the handle "House Inhabit," became an unlikely powerhouse within the world of conservative media by providing her readers-many of them women-with just that. Although Kraus isn't a household name, she's famous to a slice of Americans; she told me that her Instagram stories can get more than a hundred million monthly views."
"It's easy to understand why; Kraus is an engaging writer with an obsessive bent and a stylish flair for the dramatic. Often, she will do deep dives into persons of note and events-she's an Epstein-world fanatic, and recently got interested in Elizabeth Holmes, the disgraced founder of Theranos who is now incarcerated for fraud-that she believes have been written off in mainstream discourse."
Jessica Reed Kraus transitioned from a Hillary Clinton voter and lifestyle mommy blogger into a prominent conservative media influencer known as House Inhabit. Her Instagram and Substack reach large audiences, with stories reportedly drawing over a hundred million monthly views. She produces long-form deep dives into figures like Epstein and Elizabeth Holmes, framing them as overlooked by mainstream outlets. During the COVID-19 pandemic her views shifted toward anti-lockdown and vaccine-skeptic positions. She cultivated an audience of mostly women by appealing to gossip, "quality conspiracy," and a distinctive, stylish voice. She became aligned with R.F.K., Jr. and right-wing media circles.
Read at The New Yorker
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