""The press today depends on multi-trillion-dollar businesses just to survive," Heckman said in a conversation with Mario Nawfal, Founder, IBC Group Official. "They have to play the game of centralized Silicon Valley. They're dependent on multi-trillion-dollar businesses. I don't blame them; they're trying to survive." Heckman explained that premium outlets such as CNN, Fox News, and The New York Times must align their distribution and ad operations with Big Tech to reach audiences."
"Heckman dismissed much of today's online content as "amateur journalism," arguing that while social platforms are valuable public squares, they are flooded with misinformation and sensationalism. "I have people claiming the Earth is flat or that humans are reptiles," he said. "That's the crap that's happening with unlimited X, Instagram, and YouTube." However, he acknowledged that some independent creators have elevated themselves above the noise."
""Less than 25% of people surveyed get their news from social [media] in a way that affects their decision-making," he said. "They still go to Fox, CNN, or The New York Times because they feel like it's validating." More News: Heckman said premium journalism remains far from dead. He noted that the global industry still generates roughly $200 billion annually, with hundreds of millions of educated readers continuing to rely on established outlets for validation and fact-checked reporting."
Premium media remain shackled by Silicon Valley's centralized systems and depend on multi-trillion-dollar tech companies for distribution and ad operations. Reliance on intermediaries such as Google Ad Manager and Apple News has eroded independence and trust. Social platforms act as public squares but are flooded with misinformation and sensationalism, producing much amateur journalism and extreme false claims on X, Instagram, and YouTube. Some independent creators have risen above the noise, but fewer than 25% of people get news from social media in ways that affect decision-making; many still seek validation from established outlets. Premium journalism continues to generate roughly $200 billion annually and retains large educated audiences. Calls for decentralization aim to restore independence and trust.
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