"We've been working on this secretly for over a year, and we've learned a lot from the BuzzFeed platform about what is coming with new kinds of AI formats. Using AI is the way of connecting people, building community around these pillars of culture, and taste, and community."
"The key feature here is not the AI toolset but the in-app library of online trends and memes, created by an editorial team, which could inspire users to create AI photos referencing blink-and-you-miss-it trends like the McDonald's CEO taste-testing a burger, or the 'frame-mogging' drama."
BuzzFeed is pivoting toward artificial intelligence with a new spin-off company called Branch Office, unveiled at SXSW by CEO Jonah Peretti. The venture builds on years of AI experimentation at BuzzFeed and introduces two new apps: BF Island, a group chat platform with AI photo editing features and an editorial library of trending memes and online culture references, and Conjure, a daily photo app similar to BeReal but focused on non-selfie content. The strategy targets highly engaged, internet-savvy audiences by combining AI tools with cultural relevance and community features.
Read at TechCrunch
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