"As we work with partners like YouTube and Snapchat to bring over 160 creators to the Bay, we have the unique opportunity to give creators the key to one of the biggest cultural events in the world, empowering them to create and distribute original NFL content to young audiences all over the world."
"I'm honored to be appointed by the NFL as its Chief Kindness Officer, says Mann. I tell hopeful stories, and the Super Bowl has always been about more than football. It's one of the rare moments when millions of people are all watching, reacting, and feeling something together. I've seen firsthand how powerful that shared connection can be. This week is about channeling the passion the NFL is built on into moments of kindness, empathy, and sportsman"
The NFL will bring more than 160 creators across social platforms to film during Super Bowl Week in the San Francisco Bay Area. Partnerships with YouTube and Snapchat will facilitate creator access and distribution, focusing on younger, global audiences. The program aims to position the Super Bowl as a central cultural moment for creators and to expand fan engagement through original creator-led NFL content. Dhar Mann will serve as Chief Kindness Officer and Creator of the Week, releasing content on his channels and the NFL's YouTube channel. Mann will lead digital, social, and on-the-ground activations to promote kindness and sportsmanship among fans and players throughout Super Bowl events.
Read at The Hollywood Reporter
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