This article emphasizes the importance of distributing expert-led content across multiple platforms like blogs and LinkedIn. It suggests that a blog serves as a foundational hub for deeper insights while LinkedIn expands the reach of these ideas, forming a content flywheel. Authors are encouraged to create valuable content that challenges norms and engages audiences. Examples of successful blog strategies from Rand Fishkin and Hotjar underscore the need for originality and human insight to establish authority and provoke conversations across platforms.
Your blog acts as a home base for your sharpest thinking, explaining breakthroughs and answering questions with clarity. It's about value over volume.
Rand Fishkin's blog at SparkToro is legendary for challenging the status quo, highlighting the importance of sparking conversation through bold content.
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