"As a result, many communicators are turning to multichannel comms strategies to broaden the reach of their message and improve the story's visibility and campaign ROI. To break through the noise and capture the attention of a fractured audience - including journalists and AI bots - communications strategies now demand a coordinated approach that establishes authority, amplifies reach, and delivers measurable impact."
"The way people discover information has fundamentally shifted. AI-powered search engines have evolved beyond simple lists of links. They now provide full, conversational answers, summaries and recommendations. This new landscape demands a new strategy: generative engine optimization (GEO). A breadth of content that tells a brand's story in multiple formats is no longer a luxury; it's a necessity. AI models prioritize information from credible, authoritative, and trustworthy sources."
38% of PR professionals cite "not generating anticipated media pickup" as the top challenge with press releases, driving a shift toward integrated communications. Many communicators now use multichannel strategies to broaden reach, improve visibility, and increase campaign ROI. The emergence of AI-powered search requires generative engine optimization (GEO) and a breadth of content across formats. AI models favor credible, authoritative, and trustworthy sources, and may draw from forums, social media, and Q&A sites. Communications strategies must establish authority, amplify reach, and deliver measurable impact through unique, useful, and relevant content.
Read at Miami Herald
Unable to calculate read time
Collection
[
|
...
]