Barbara Bouza transitioned from a 19-year architecture career at Gensler to becoming the president of Walt Disney Imagineering in 2020. After navigating the challenges of the pandemic and enhancing Disney's theme parks and cruise experiences, she returns to architecture as executive director at CannonDesign. Bouza emphasizes the need for multifunctional spaces and suggests that the principles of design for theme parks closely align with traditional architecture, focusing on user interaction and safety in both settings.
You go out to a job site at a park for an attraction, and it's very similar. Similar consultants, similar contractors, but not so much steel that is straight.
Designing places for people requires thinking about the wide range of different users of a space-whether within the confines of a theme park or in more of a real-world setting.
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