"On Friday 13 June this year, a name that many people had been desperately trying to uncover for almost a decade was finally revealed. In a Northern Irish courtroom, a former vegan recipe content creator turned internet entrepreneur from Somerset was exposed as the hitherto anonymous proprietor of a gossip website named Tattle Life. His true identity is Sebastian Bond, and his unmasking may have kickstarted the biggest flurry of celebrity lawsuits since the Leveson inquiry revealed the extent of phone hacking in British tabloids."
"Tattle Life is a members-only forum that invites users to create and contribute to publicly readable threads of what it calls commentary and critiques of people that choose to monetise their personal life as a business and release it into the public domain. The site itself is monetised via Google adverts and ostensibly specialises in calling out (overwhelmingly female) people in the public eye, policing them on their online commercial integrity (adverts, brand deals, sponsorships and so on)"
On 13 June, Sebastian Bond was revealed as the anonymous proprietor of Tattle Life in a Northern Irish courtroom. Tattle Life operates as a members-only forum where users post publicly readable commentary and critiques about people who monetise their personal lives. The site earns revenue from Google adverts and focuses on policing online commercial integrity and private lifestyles, disproportionately targeting women, including small business owners and major influencers. Threads combine daily theorising and mean-spirited commentary on figures like Stacey Solomon, Katie Price, Mrs Hinch, Lydia Millen and Zoe Sugg. Donna Sands and her husband Neil initiated legal action after discovery of sustained commentary about her beginning in January 2021.
Read at www.theguardian.com
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