Is the inverted pyramid for old people?

"The report, " Next Gen News 2," builds on research released last year about "the audiences of 2030 and the strategies to meet them." The researchers surveyed 5,000 adults ages 18 and up, from five countries (the U.S., U.K., Nigeria, Brazil, and India), about their media consumption. (The oldest respondent was 101 years old.) The researchers also asked more than 80 young adults, ages 18 to 28, to keep daily diaries of their media usage for two weeks. One goal was to get a better sense of how young adults differ from older adults in their news consumption habits."

"- The practice of getting news from AI varies a lot by country: "One notable pattern in our survey was the consistently more positive responses about AI among Nigerian respondents," the authors write. Nearly 40% of Nigerians younger than 25, and more than a third of Nigerians in the entire sample, said they "often" get news from AI programs like ChatGPT, Gemini, or Perplexity. "In contrast, fewer than 5% of United States and United Kingdom respondents reported often getting news from AI programs.""

"- There is no escape from news. Here's Jeffrey A., an under-25 from the U.S.: "[There's] just too much information. I mean, you can't even scroll through, like, like, Instagram or TikTok or open up a media app without just all sorts of different news outlets saying completely different things." Or Lily G., an under-25 from the U.K.: "I think that the biggest challenge with news these days is knowing what's real and what's not. There's obviously a lot of misinformation on places like TikTok, which is kind of one of the primary places I migh"

A survey of 5,000 adults ages 18 and older across the U.S., U.K., Nigeria, Brazil, and India measured media consumption patterns. More than 80 adults aged 18–28 kept daily diaries of media usage for two weeks to capture youth habits. Young audiences often treat news as entertaining and non-fiction and rely heavily on social platforms. AI-generated news use shows stark national differences, with high uptake among younger Nigerians and low uptake in the U.S. and U.K. Many young people report information overload and difficulty distinguishing real from false content, citing TikTok as a prominent source of misinformation. The data aim to reveal generational differences in news behavior.

Read at Nieman Lab