Media Briefing: Publishers' new power player: the AI negotiator
Briefly

Publishers are creating new roles called AI negotiators in response to challenges posed by AI technology. These roles are crucial as they allow publishers to seek better licensing deals and navigate the complex relationships with tech companies. The AI negotiator serves as a diplomat and dealmaker, addressing legal risks and content value while coordinating between product, editorial, advertising, and legal departments. Hiring qualified individuals for these roles is becoming increasingly important for the survival and growth of publishing businesses in the AI landscape.
Publishers are drafting a new role: the AI negotiator. This person sits at the intersection of legal risk, platform power, and content value.
As tech firms scrape with one hand and wave licensing checks with the other, the need for skilled negotiators in AI has become apparent.
Having someone with domain expertise in AI negotiations is critical for publishers' survival and growth in an increasingly complex media landscape.
The emergence of AI has led publishers to prioritize hiring negotiators who can navigate the intricate dynamics between technology and publishing.
Read at Digiday
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