NBC Digital Bucks Industry Trend With +8% Traffic Surge Closes In On Leader CBS

"NBC News pulled in 87 million unique visitors last month, per Comscore. That earned it the silver medal for the month behind CBS News, which had 90 million unique visitors, and helped push it ahead of Fox News and its 85 million unique visitors and CNN's 81 million."

"The year-over-year increase for NBC also stood out, considering Fox News dipped 8% annually and CBS News dropped 13% compared to traffic in February 2025; CNN's traffic was roughly the same compared to a year ago."

"A company insider pointed to Nightly News anchor Tom Llamas interviewing President Donald Trump and the network carrying the Winter Olympics as two major traffic drivers; the start of the war in Iran on the last day of the month also helped NBC close February on a high note."

NBC News experienced notable digital growth in February with an 8% year-over-year increase in web traffic, securing 87 million unique visitors and the second-place ranking among major news organizations. The network surpassed CNN and Fox News in unique visitor counts, trailing only CBS News at 90 million visitors. This performance contrasted sharply with industry trends, as Fox News declined 8% annually, CBS News dropped 13%, and other outlets like The Washington Post fell 21% and ABC News declined 20%. NBC's growth was driven by Tom Llamas's interview with President Donald Trump, Winter Olympics coverage, and coverage of the Iran conflict. The comparison notes that CBS's figures include local station traffic while NBC's do not, affecting direct comparability.

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