""It's one of those huge, gigantic things that sort of go beyond sports. It's like a life-measurement mechanism.""
""I think part of the reason a lot of people, especially in the U.S., gravitate toward...""
The FIFA World Cup 2026, starting June 11, will be the largest in history with 48 teams and 104 matches across the U.S., Canada, and Mexico. Ticket and transit prices have surged, costing taxpayers hundreds of millions to meet FIFA's demands. The event transcends sports, serving as a life-measurement mechanism. The Guardian has expanded its American soccer coverage, hiring new staff to enhance reporting and engage with the growing U.S. soccer audience, particularly during the World Cup.
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