Nonprofit newsrooms have grown, but they still generate a fraction of what newspapers once did - Poynter

""If you want to have a healthy industry, we are going to need more money to compensate people who can raise families and send their children to college and have benefits. I think our point is, it's going to take a lot to get there.""

""The study puts in context the financial and organizational challenges in nurturing the continued growth of nonprofit digital newsrooms, which are playing an increasingly critical role as many local legacy newspapers shrink or even close.""

Digital-first nonprofit newsrooms are generating significantly less revenue compared to the newspaper industry from 20 years ago, with earned revenue constituting only a quarter to a third of total funding. A report from the Wyncote Foundation emphasizes the need for ongoing philanthropic support, particularly from local funders, to ensure the sustainability of these outlets. The report highlights the financial challenges faced by nonprofit digital newsrooms, which are crucial as traditional newspapers decline. In 2024, these newsrooms generated $650 million to $700 million, just 1% of the revenue from the newspaper industry in 2004.

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