Penske Media has seen a major leadership shake-up at South by Southwest (SXSW), with the departure of festival president Hugh Forrest and ten other senior executives. Jenny Connelly has been appointed as director in charge. Forrest expressed that leaving was not his choice, citing his 35 years of commitment to SXSW. This comes as Penske has gradually increased its stake in SXSW since 2021, now controlling 51%. The festival, originally a music event, has evolved to include film and interactive programming over its two-week duration.
Many of the employees laid off had devoted decades to SXSW, with Hugh Forrest stating his departure was not a choice he made, expressing deep disappointment.
Jenny Connelly has been appointed as the director in charge of SXSW after the significant leadership shake-up at the festival by Penske Media.
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