"Driving the news: Amazon last week removed an AI-generated video recap of the first season of "Fallout" from Prime Video after it included factual errors, including the wrong timing of a flashback and a misrepresentation of a character's motivations. McDonald's Netherlands removed a Christmas ad featuring AI clips that faced online backlash, telling the BBC it served as "an important learning." "Saturday Night Live" drew criticism for AI-generated imagery in last weekend's episode."
"State of play: News publishers have frequently stumbled with AI experiments since OpenAI released ChatGPT in 2022. CNET was one of the first high-profile examples, as the tech news outlet got called out for inaccuracies in AI-generated articles in early 2023. G/O Media faced similar issues a few months later. Axel Springer introduced an AI "live summary" on Politico's homepage for the 2024 Democratic National Convention, which fabricated quotes, misspelled names and violated its editorial standards."
"The Chicago Sun-Times printed an AI-generated summer reading list in May that included nonexistent titles by real authors. Business Insider, Wired and other outlets removed articles earlier this year after it was discovered stories, written under the name of Margaux Blanchard, were AI-generated. The big picture: Companies are looking to integrate AI to improve their output and cut costs, but the risk associated with prematurely implementing AI without necessary guardrails has motivated most to move with caution."
Multiple high-profile media and brand projects using AI-generated content have produced factual errors, fabrications, and misleading portrayals, leading to removals and public backlash. Examples include an AI video recap removed from Prime Video for factual mistakes, a pulled McDonald's Netherlands Christmas ad, and criticism of AI imagery on Saturday Night Live. News organizations such as CNET, G/O Media, Axel Springer, the Chicago Sun-Times, Business Insider and Wired experienced inaccuracies or fabricated material in AI-produced content. Publishers and companies are pursuing AI to boost output and reduce costs, but many are implementing stricter guardrails and licensing partnerships to manage risks.
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