Ofcom's recent announcement introduces new protections and child safety measures aimed at enhancing online environments for children starting July. The author, Mary Keane-Dawson, argues this is an opportunity to reshape the digital media landscape through increased transparency and accountability. She emphasizes that AI technology can play a pivotal role in promoting real-time reliability in the industry, counteracting the belief that social media is unmanageable. Furthermore, fostering inclusive innovation can lead to more trustworthy digital interactions and could potentially minimize negative impacts on both users and the environment.
"Social media is the new Wild West," goes the enduring cliché, industry shorthand for the incorrect belief that our digital ecosystem is simply impossible to police.
The next wave of media innovation brings with it the opportunity to rebuild trust by embracing real-time transparency and accountability.
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