TV news anchors and contributors are increasingly concerned about the future of cable news. With financial prospects dimming, many are seeking to establish independent platforms like Substack or podcasts. Talent agents report ongoing discussions about monetizing content outside their networks, and some news organizations are starting to permit this shift. The rise of journalists successfully using platforms like Substack has prompted a reevaluation among networks, as they see the potential of individual branding for talent. Both agents and platforms like Substack are keen to support this transition, recognizing the changing landscape of news consumption.
We're trying to identify opportunities for people to make money outside their networks. We're having those conversations every day - we all see there's going to be limited upside for these people at the networks.
They're opening the door because talent who's left had such immediate impact on Substack.
Catherine Valentine, Substack's point person for news and politics, said the platform had seen a surge of interest from TV journalists after it launched a live video feed.
Agents, with a financial stake in steering clients' careers, are pushing to exploit the shift in tenor at TV networks.
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