"However, you'll find that all these different TVs still have something in common: Every TV comes with a remote that has a Netflix button, and most will feature the Netflix app prominently placed on the homescreen, usually in the first spot of the TV's homescreen app rail. That's no accident: Netflix has long forced TV makers and smart TV platform operators to follow strict guidelines if they want to ship their devices with its app."
"Device makers have little choice but to accept those terms. Netflix is responsible for 19 percent of all streaming in North America, and its app is the second-most-popular app on smart TVs after YouTube. That makes the Netflix app a must-have, as shipping a device without it would be commercial suicide. Now, some smart TV industry insiders are wondering what this all means for Netflix's acquisition of Warner Bros. and its HBO Max service."
Every modern smart TV includes a Netflix button and often places the Netflix app first on the homescreen app rail. Netflix enforces strict requirements for TV makers and platform operators to ship devices with its app, with many rules technical to ensure reliable playback and others aimed at securing prominent placement. Device manufacturers accept the terms because Netflix accounts for roughly 19 percent of streaming in North America and is the second-most-used smart TV app after YouTube. The Netflix app is commercially essential for device sales. Questions arise about whether Netflix will apply the same requirements to HBO Max after acquiring Warner Bros., or whether regulatory pressure could force concessions.
Read at The Verge
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