Since Elon Musk's takeover, X has increasingly focused on video content, recently announcing the rollout of 4K video uploads for select creators. This enhancement reflects a broader strategy to compete with platforms like TikTok and Instagram, which have popularized vertical video formats. Currently, premium subscribers enjoy video uploads in 1080p, limited to 8GB and three hours long. Additionally, a guide for users interested in deactivating their accounts indicates some audience discontent with Musk's ownership.
The latest shift announced by X's engineering account sees the platform rolling out 4K video uploads to some of its creators, enhancing visual quality.
Currently, premium subscribers can share videos in 1080p, with a maximum file size of 8GB and a length of up to three hours.
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