POLL: Tylenol's Brand Reputation Bounces Back Without Permanent Damage Despite Trump and RFK Jr's Repeated Attacks
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POLL: Tylenol's Brand Reputation Bounces Back Without Permanent Damage  Despite Trump and RFK Jr's Repeated Attacks
"Tylenol took a hit in the aftermath of President Donald Trump and Health and Human Services Secretary Robert F. Kennedy Jr.'s promotion of unfounded claims about it being linked to autism, but the brand's reputation is solid and has largely bounced back without any permanent damage, according to tracking polls YouGov has conducted for the past four months."
"At a press conference last September 22, Trump and Kennedy made claims that there was an increased risk of autism and ADHD in children whose mothers took acetaminophen, the active ingredient in Tylenol, during pregnancy. These claims about Tylenol were swiftly and vociferously criticized by medical doctors and are contradicted by large-scale reviews of the research studies."
Claims emerged asserting that prenatal acetaminophen use increases risks of autism and ADHD and urged pregnant women and children to avoid Tylenol. Medical doctors criticized these claims and large-scale reviews of research contradict them. An admission followed that evidence was insufficient to conclude that acetaminophen causes autism or ADHD. Four months of tracking polls measured consideration and a composite Index of brand perceptions before and after the claims. Consideration among Republicans fell about 9.4 points from 48.8% to 39.4% over a month. Overall, the brand's reputation largely rebounded and avoided permanent damage despite the political controversy.
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