Emotions play a crucial role in communication, not only conveying logical information but also our internal feelings and motivations. To communicate effectively, especially in emotional contexts, it's essential to consider the listener's disposition. Cicero highlighted that decisions are often made through feelings. Intensifiers in language enhance emotional meanings; words like "awfully" or "tremendously" make messages more impactful. By using these emotive words, communicators can create a stronger emotional connection with listeners, leading to greater influence and positive reception of their messages.
"Men take decisions oftener through feelings; the only way to rebut feeling is by feeling." - Cicero
By using intensifying adverbs, we can strengthen the emotional impact of our messages and gain positive predisposition from listeners.
Intensification is a stable and highly important feature of colloquial language, enhancing the emotional meaning from words.
The rational decoding process in the minds of our listeners becomes more emotionally charged when receiving emotionally coloured content.
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